Uniform Practice Information
Google has stated that over 70% of medical and legal services searches were name specific. Patients and clients are looking for you by name. With multiple review and directory outlets doctors must ensure that key contact information like address, name spelling, specialty and more are up-to-date and uniformed across all those outlets. When this area is overlooked many times you could be losing a direct off-line referral or be losing that referral to another doctor doing online marketing towards your specialty.
The in-depth efforts and massive amount of online information, often dozens of “digital touchpoints,” clients and patients go through while researching attorneys and doctors often leave your practice judged by prospective business before they even meet you. Your outstanding patient and client care and command of speciality must extend from the walls of your office. Firstly, simple paths must be established for your clients to review you in key outlets. Secondly, those and other source data outlets must be constantly monitored to maintain your positive reputation. Medical and Law Firm reputation management is key to building the first connection of patient and client trust.
Focused Marketing Channels
Google created a directory for the web and now areas of the web are being funneled down with specialized channels. Aside from your personal website the top three results usually interchange between Yelp, LinkedIN, Google Plus, Healthgrades, Vitals, Nolo, AVVO and more. Maintainting your information on those sites will capture people searching directly for you. Marketing yourself to specific procedures and ailments or specialties within each area of law, within these channels will allow you to capture clients and patients looking for your expertise.
I would work with Jessica again and again. Jessica has the gift of inspiring great performance: to be creative, to give great effort and to aspire to the highest goals. That's why her peers, teams and clients love to work with her! Beyond that, she has a keen creative marketing mind, and the rigor to execute on time and at budget. If you want to work hard, have fun, and make a difference—or a profit—Jessica with Perfect Practice Media is the leader you need.
Perfect Practice Media is fortunate to work with a number of industry leaders. Our relationships are built on the impact of success that we achieve together and our consideration of our clients goals and media budget.
Perfect Practice Media is a growth strategy and public relations firm focused on driving results through understanding the market, influence, thought leadership, and creating the experience. All media created for our client is a created to target their specific audience while upholding the brand image.
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