Reputation Management

IS YOUR ONLINE REPUTATION BRINGING YOU NEW BUSINESS, OR DRIVING IT AWAY?

When a client or patient begins to researching for an attorney, doctor, specialist or healthcare facility online, they hit 14 digital touch points before they make a decision.
What does your online reputation tell potential clients and patients about you and your practice?

People in general are hesitant to share reviews unless they are polarizing in their sentiment, either very good or very bad. Which is great on one side and detrimental on the other. Patients and Clients are even more hesitant to share reviews of a personal nature regarding their medical treatment or case details. But having filtered systems in place to attract reviews from multiple avenues while aiding in public posting of the positive ones, we can create a positive online practice reputation that has a recurring effect of bringing in new clients and patients.

The claiming and setup of your business and field-specific profiles must be done properly before leading clients and patients to leave reviews on them.

The common responses to ‘how is your reputation doing?’ is generally a simple answer like ‘we just ignore those sites’ or ‘we tell our patient/client to review us online’. While the lackadaisical approach may seem harmless, it can have lasting negative effects on your professional reputation.

GAIN CONTROL OVER YOUR PRACTICES’ ONLINE REPUTATION

Perfect Practice Media grows your online reviews by capitalizing on happy past, current, and future clients and patients.

REVIEW MANAGEMENT

You may have had the greatest intentions and care but a client or patient that has expectations that cannot be met will not know your intentions. An unhappy person is always more likely to leave a review online and usually in multiple places. This can quickly snowball and open the the gates for similar reviews or the loss of potential business. This one review may not represent you or the care you provided but to others it is perceived as an unbiased look into your world. Working with the staff at these sites can sometime lead to the identification of an invalid review. This along with the help in placing credible positive reviews will aid in removing the weight from the one negative review.

Handouts / Cards

You are busy, your staff has other matters to attend to and your patients or clients are busy. When a your practice is busy your staff won’t be able to prioritize taking the time to request reviews and explain to your client or patient to leave a review. For this, we create a handout, or post card, for staff to give the client and make them aware of the exact review URL’s we would like for them to visit and ability to access it whenever they are able. We also promote positive reviews through follow-up emails and in regular newsletters from the practice.

WITH ALL OF THESE OPTIONS AVAILABLE TO SELECTIVELY CHANNEL YOUR POSITIVE REVIEWS TO THE MOST EFFECTIVE ONLINE SITES, YOUR PROFESSIONAL ONLINE REPUTATION WILL IMPROVE, YOU’LL SHOWCASE YOUR SKILLS IN THE BEST LIGHT, AND YOU WILL ATTRACT NEW BUSINESS.

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