After analyzing over 70 billion online healthcare searches and 55 billion legal inquiries in a year Google’s research division drew some compelling conclusions. When prospective patients and clients are doing research on a mobile device they contact or make an appointment 10% more often than on a desktop. And the most consumed form of content on a mobile device is video. Your videos should reflect the type of patients you treat or clients you help and the results you achieve. When a potential patient/client is able to connect with an actual patient/client of your over shared symptoms, struggles or pain your ability as a doctor or attorney is immediately solidified.
There is no question about the ever-increasing usage of mobile phones over desktop computers. With this shift in hardware technology comes a shift in how we digest content and information. Videos are the mobile users preferred method and if the practice is presented properly our beneficial method as well. Patient video testimonials are a powerful piece of content because they provide a direct insight into your care on the level most relatable and relatable to them, from another patient or client.
At the time information is being digested, people are 60% more likely to take action on what they are consuming. Are your patient/client video testimonials driving and converting potential patients to your practice?
An effective medical patient or legal client video testimonial starts before the camera is even turned on. Having the proper questions planned out and walked through with a client are just as important as the video itself.
Why are video testimonials so important?
Testimonial videos are an important piece of your practices’ branding and marketing effortless simply because they resonant. Almost half the medical and legal video content watched were of video testimonials. And of all the potential patients/clients that watched any video almost two thirds of them contacted the doctor/lawyer or made an appointment. Are your happy patients and clients bringing in a constant stream of new business?
Let us help showcase your expertise and bring in new leads through video testimonials. We can set up production shoots as needed or monthly to bring exposure to all the procedures you do.
The content we are able to develop from the testimonials is the perfect balance between your specialized industry and marketing. The questions are informative, highly searched and highly consumed content. Potential patients and clients are able to find the videos easily through several different platforms. Using the 2nd largest search engine, Youtube, the video testimonials are uploaded with proper tagging. The video is embedded on your personal website along with a text transcription presented in article format. Still images are also pulled out from the patient testimonial video and used across social media, web and numerous other marketing outlets. We make a single video into a multi functional informational and marketing forward extension of your practice.