MEDICAL AND LEGAL FOCUSED MARKETING

Search engines are constantly trying to improve the experience for their customers. Google has stated that over 70% of medical and legal services searches were name specific. Patients and clients are looking for you by name. Patients and Clients are researching and making healthcare and legal decisions before you can even provide care. More often than not people have researched and decided which lawyer is best before they have picked up a phone. Once we are able to capture those looking for you properly we can aim to market towards the areas and procedures you specialize in. There are several interchangeable sites that carry the highest market share for procedural and location based searches. Maintaining your information on those sites will capture people searching directly for you. Marketing yourself to specific procedures and ailments, or specialized area of law and legal expertise, within these channels will allow you to capture new leads looking for your expertise.

 

Our staff will have a real understanding of your practice goals. They’ll research your industry, your competition, and the keywords you want to target. Once everything is in motion, our team will provide you with regular, detailed updates on your website’s rankings and traffic. You’re never in the dark as to what’s happening with your marketing efforts.

Search Engine Optimization (SEO)

You want to get your website in front of as many people as possible. Our Search Engine Optimization (SEO) services give you long-lasting results that extend beyond a quick, temporary boost in rankings. We’ll help you achieve better rankings, increased traffic, and more phone calls in the long run.

Search engines focus on rewarding those sites that offer people excellent user experiences and valuable content. Our SEO techniques are effective and meaningful. We focus on creating websites people like visiting and search engines like seeing.

Your practice is unique: it has unique goals, customers, and needs. That’s why all of the SEO services we offer can be customized to fit the needs of your practice and budget.

Search Engine Marketing (SEM)

Search Engine Marketing (SEO) is a term that blends several marketing tactics. Often people will umbrella paid ads under this banner. While these ads are being placed on search engines they have no lasting effects. Being a positive online reputation and produce useful content for your audience will provide a much longer lasting value and help you dominate search listing naturally.

Pay-Per-Click (PPC)

Pay-Per-Click (PPC) is an internet campaign service used to direct traffic to websites. On behalf of our clients, we pay based on the number of clicks on the ads we create for their practice. Paid campaign management is separate from organic SEO as your ad gets served immediately. With the correct campaign structure, and keyword research, we can drive traffic to our clients’ website from day one.
Perfect Practice Media is a certified Google Partner. This means we have proven our ability to maintain pay-per-click (PPC) accounts with a successful return. It also means we keep our staff educated in all Google updates and changes. We work with Google and have one on one relationships with their Account Representatives. This allows us further access to partner training, certifications, and information.
Our staff will work with you to understand your business needs and determine which revenue streams we should focus on. Once we’ve completed onboarding and setup, we provide clear conversion tracking and reporting.

Local Search Optimization

You want to get your website in front of as many people as possible. Our Search Engine Optimization (SEO) services give you long-lasting results that extend beyond a quick, temporary boost in rankings. We’ll help you achieve better rankings, increased traffic, and more phone calls in the long run.

Search engines focus on rewarding those sites that offer people excellent user experiences and valuable content. Our SEO techniques are effective and meaningful. We focus on creating websites people like visiting and search engines like seeing.

Your practice is unique: it has unique goals, customers, and needs. That’s why all of the SEO services we offer can be customized to fit the needs of your practice and budget.

Reputation Management

The in-depth efforts and massive amount of online information, often  dozens of “digital touchpoints,” clients and patients go through while researching attorneys and doctors often leave your practice judged by prospective business before they even meet you. Your outstanding patient and client care and command of speciality must extend from the walls of your office. Firstly, simple paths must be established for your clients to review you in key outlets. Secondly, those and other source data outlets must be constantly monitored to maintain your positive reputation. Medical and Law Firm reputation management is key to building the first connection of patient and client trust.

Content Marketing

Wouldn’t it be good to know what content your potential leads are looking for? You already do and we can provide the team to write and execute on it. We will start by interviewing the doctors or attorney, staff and recent patients or clients on the terminology around the practice. Blending that information with historical search patterns we will develop completely unique and relevant content for only the exact leads you are looking for.